{"id":4870,"date":"2016-06-16T09:11:46","date_gmt":"2016-06-16T07:11:46","guid":{"rendered":"http:\/\/brand24.pl\/blog\/?p=4870"},"modified":"2023-07-21T16:49:22","modified_gmt":"2023-07-21T14:49:22","slug":"video-marketing-w-polskich-firmach-raport","status":"publish","type":"post","link":"https:\/\/brand24.pl\/blog\/video-marketing-w-polskich-firmach-raport\/","title":{"rendered":"Video marketing w polskich firmach &#8211; RAPORT"},"content":{"rendered":"<p class=\"p1\">Video jako forma przekazu marketingowego ro\u015bnie na znaczeniu &#8211; po pierwsze stale przybywa\u00a0kana\u0142\u00f3w do tego rodzaju promocji, a po drugie filmy budz\u0105 coraz wi\u0119ksze zainteresowanie odbiorc\u00f3w. \u00a0Jest to doskona\u0142e narz\u0119dzie dla firm z wielu bran\u017c, pozwalaj\u0105ce dotrze\u0107 do zr\u00f3\u017cnicowanych grup odbiorc\u00f3w z\u00a0najr\u00f3\u017cniejszymi produktami i us\u0142ugami. Jak ta forma przekazu sprawdza si\u0119 w polskich firmach? Zapraszamy do zapoznania si\u0119 z\u00a0wynikami pierwszego og\u00f3lnopolskiego badania kondycji <a href=\"https:\/\/brand24.pl\/blog\/video-marketing-przewodnik\/\" target=\"_blank\" rel=\"noopener\">video marketingu<\/a> w\u015br\u00f3d przedsi\u0119biorstw w naszym kraju. Ca\u0142y raport dost\u0119pny jest do pobrania w\u00a0tym wpisie.<!--more--><\/p>\n<h3>O badaniu<\/h3>\n<p>Badanie &#8220;Video marketing w polskich firmach&#8221; zosta\u0142o przeprowadzone przez Offon Agency w\u00a0lutym i marcu\u00a02016 roku. Obejmowa\u0142o internetow\u0105 ankiet\u0119, w kt\u00f3rej wzi\u0119\u0142o udzia\u0142 400\u00a0przedsi\u0119biorstw z ca\u0142ej Polski. Co je charakteryzuje?<\/p>\n<ul>\n<li>Bior\u0105c pod uwag\u0119 ich wielko\u015b\u0107, raport zawiera odpowiedzi od 150\u00a0mikroprzedsi\u0119biorstw, 93 przedsi\u0119biorstw ma\u0142ych, 82 \u015brednich\u00a0i 75 du\u017cych.<\/li>\n<li>Wi\u0119kszo\u015b\u0107 firm bior\u0105cych udzia\u0142 w badaniu \u0142\u0105czy dzia\u0142ania w modelu (B2B) i (B2C), nieco mniej ankietowanych dzia\u0142a wy\u0142\u0105cznie w oparciu o\u00a0B2B, a najmniej tylko B2C.<\/li>\n<li>Prawie po\u0142owa ankietowanych firm w swojej ofercie ma\u00a0wy\u0142\u0105cznie us\u0142ugi,\u00a0ponad 1\/3 oferuje zar\u00f3wno\u00a0us\u0142ugi jak i produkty, a\u00a0najmniejsza grupa sprzedaje jedynie\u00a0produkty.<\/li>\n<\/ul>\n<h3>Wnioski<\/h3>\n<p>Badane firmy stawiaj\u0105 na promocj\u0119 w Internecie, szczeg\u00f3lnie na promocj\u0119 za pomoc\u0105 <strong>video<\/strong> &#8211;<strong>\u00a0to\u00a0przysz\u0142o\u015b\u0107 marketingu. <\/strong>Taki og\u00f3lny wniosek mo\u017cna wyci\u0105gn\u0105\u0107 z odpowiedzi ankietowanych, za jego ilustracj\u0119 niech\u00a0pos\u0142u\u017cy kilka statystyk z raportu:<\/p>\n<ul>\n<li><strong>58,88%<\/strong> respondent\u00f3w uwa\u017ca, \u017ce video to najlepiej\u00a0dopasowana do potrzeb ich klient\u00f3w forma komunikacji.<\/li>\n<li><strong>A\u017c 90%<\/strong> respondent\u00f3w planuje\u00a0w ci\u0105gu najbli\u017cszych dw\u00f3ch\u00a0lat kontynuowa\u0107 podj\u0119te dzia\u0142ania video marketingowe w\u00a0Internecie.<\/li>\n<li><strong>Ponad 53%<\/strong> tych respondent\u00f3w, kt\u00f3rzy nie korzystali z video marketingu, chce wypr\u00f3bowa\u0107 tak\u0105 form\u0119 promocji w ci\u0105gu najbli\u017cszych dw\u00f3ch lat.<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\">Wi\u0119cej szczeg\u00f3\u0142\u00f3w<\/h3>\n<h2 style=\"text-align: center;\"><span style=\"color: #333333;\">w<\/span><strong> <span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"http:\/\/www.offonagency.pl\/badania\/?utm_source=Brand24&amp;utm_medium=blog&amp;utm_campaign=badania\">RAPORCIE<\/a><\/span><\/strong><\/h2>\n<h3 style=\"text-align: center;\">Mi\u0142ej lektury!<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Offon Agency przeprowadzi\u0142a og\u00f3lnopolskie badanie \u201eVideo marketing w polskich firmach\u201d. Jego wyniki potwierdzaj\u0105, \u017ce video na dobre wesz\u0142o do kanonu narz\u0119dzi marketer\u00f3w. Zapraszamy do zapoznania si\u0119 z raportem. <\/p>\n","protected":false},"author":8,"featured_media":5588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1101],"tags":[],"class_list":["post-4870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analiza-trendow"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Aneta G\u0142owacka\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brand24.pl\/blog\/video-marketing-w-polskich-firmach-raport\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Akademia Brand24\" \/>\n\t\t<meta 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