{"id":6871,"date":"2017-04-23T11:01:18","date_gmt":"2017-04-23T09:01:18","guid":{"rendered":"http:\/\/brand24.pl\/blog\/?p=6871"},"modified":"2020-12-29T15:37:14","modified_gmt":"2020-12-29T14:37:14","slug":"social-selling-wnioski-po-przeanalizowaniu-44-tys-wzmianek","status":"publish","type":"post","link":"https:\/\/brand24.pl\/blog\/social-selling-wnioski-po-przeanalizowaniu-44-tys-wzmianek\/","title":{"rendered":"Social Selling &#8211; wnioski po przeanalizowaniu 44 tys. wzmianek"},"content":{"rendered":"\n<p class=\"p1\"><span class=\"s1\">Social selling, czyli proces zdobywania lead\u00f3w i nawi\u0105zywania z nimi spersonalizowanych relacji w ramach procesu sprzeda\u017cy, nie jest zjawiskiem nowym. Opisywano je ju\u017c <a href=\"http:\/\/marketingibiznes.pl\/social-media\/social-selling-rewolucja-w-sprzedazy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">w 2006 roku<\/a>, jednak przez kolejne lata ewoluowa\u0142o g\u0142\u00f3wnie za spraw\u0105 medi\u00f3w spo\u0142eczno\u015bciowych, takich jak LinkedIn, Twitter, Facebook czy Pinterest.<\/span><\/p>\n\n\n\n<p class=\"p1\">Wszystko dlatego, \u017ce ludzie inaczej dokonuj\u0105 zakup\u00f3w &#8211; coraz cz\u0119\u015bciej polegaj\u0105 na rekomendacjach innych a nie&nbsp;na typowej reklamie.<\/p>\n\n\n\n<p class=\"p1\">Wiele film zaczyna to rozumie\u0107 i promuje swoje produkty za pomoc\u0105 social media, docieraj\u0105c do potencjalnych klient\u00f3w, w\u0142a\u015bnie w chwili, gdy s\u0105 oni gotowi na zakup.<\/p>\n\n\n\n<h2 class=\"p1 wp-block-heading\">Ebook The State of Social Selling<\/h2>\n\n\n\n<p class=\"p1\">Postanowili\u015bmy zg\u0142\u0119bi\u0107 ten temat wykorzystuj\u0105c monitoring Internetu. Zebrali\u015bmy dzi\u0119ki niemu 44 tys. wzmianek, w kt\u00f3rych internauci szukali porad dotycz\u0105cych zakup\u00f3w r\u00f3\u017cnych produkt\u00f3w i us\u0142ug.<\/p>\n\n\n\n<p class=\"p1\">Co zrobili\u015bmy dalej? Wybrali\u015bmy pr\u00f3b\u0119 100 tweet\u00f3w i w\u0142\u0105czali\u015bmy si\u0119 do dyskusji. Efekty jakie przynios\u0142y pozwol\u0105 Ci zobaczy\u0107:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"p1\">jak wysi\u0142ki social selling wypadaj\u0105 w por\u00f3wnaniu do cold colling i&nbsp;email marketingu;<\/li><li class=\"p1\">jak wiele os\u00f3b wyrazi\u0142o zainteresowanie naszymi poradami;<\/li><li class=\"p1\">jak na tym tle wypadaj\u0105 firmy, kt\u00f3re polecali\u015bmy &#8211; czy w\u0142\u0105czy\u0142y si\u0119 w anga\u017cowanie klient\u00f3w, czy nie by\u0142y zainteresowane tym tematem?<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/brand24.com\/the-state-of-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"523\" height=\"742\" src=\"https:\/\/brand24.pl\/blog\/app\/uploads\/2017\/04\/Screen-Shot-2017-04-18-at-12.37.38.png\" alt=\"\" class=\"wp-image-6885\" srcset=\"https:\/\/brand24.pl\/blog\/app\/uploads\/2017\/04\/Screen-Shot-2017-04-18-at-12.37.38.png 523w, https:\/\/brand24.pl\/blog\/app\/uploads\/2017\/04\/Screen-Shot-2017-04-18-at-12.37.38-317x450.png 317w, https:\/\/brand24.pl\/blog\/app\/uploads\/2017\/04\/Screen-Shot-2017-04-18-at-12.37.38-300x426.png 300w\" sizes=\"auto, (max-width: 523px) 100vw, 523px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Sprawd\u017a, dlaczego warto w\u0142\u0105czy\u0107 media spo\u0142eczno\u015bciowe<br><\/strong><strong>do Twoich&nbsp;codziennych proces\u00f3w&nbsp;sprzeda\u017cowych<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><a href=\"https:\/\/brand24.com\/the-state-of-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pobierz darmowy raport\u00a0<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>W raporcie Social Selling zebrali\u015bmy efekty anga\u017cowania internaut\u00f3w wyszukanych dzi\u0119ki monitoringowi, kt\u00f3rym polecamy produkty i us\u0142ugi, o kt\u00f3re pytali online. <\/p>\n","protected":false},"author":8,"featured_media":6887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1097],"tags":[],"class_list":["post-6871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-biznesowa"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Aneta","cf_author_last_name":"G\u0142owacka","_links":{"self":[{"href":"https:\/\/brand24.pl\/blog\/wp-json\/wp\/v2\/posts\/6871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.pl\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.pl\/blog\/wp-json\/wp\/v2\/comments?post=6871"}],"version-history":[{"count":11,"href":"https:\/\/brand24.pl\/blog\/wp-json\/wp\/v2\/posts\/6871\/revisions"}],"predecessor-version":[{"id":31125,"href":"https:\/\/brand24.pl\/blog\/wp-json\/wp\/v2\/posts\/6871\/revisions\/31125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.pl\/blog\/wp-json\/wp\/v2\/media\/6887"}],"wp:attachment":[{"href":"https:\/\/brand24.pl\/blog\/wp-json\/wp\/v2\/media?parent=6871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.pl\/blog\/wp-json\/wp\/v2\/categories?post=6871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.pl\/blog\/wp-json\/wp\/v2\/tags?post=6871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}